There are many hazards to email marketing and if they are not kept in mind, continuously, they can cause the whole email marketing campaign to flop. Some of these are listed below.
These data bases have to be updated regularly. Old and absolute data can result in. revenue generation dropping by around half, when using the same database for six months. This can mainly be due to natural attrition and undeliverable email messages.
As a percentage of the total marketing database, the average population of email addresses ranges from 4 to 31 percent. The opt-in process extends into additional data collection (name, company role, interests) and ends with a confirmation email message. This is when the customer relationship begins. Your confirmation email establishes the relationship's effectiveness by establishing, and beginning to deliver on, the email promise. The email promise is what information you send to readers, why you will send it, and how frequently you will send it. Ensure every consumer touch point enables and supports your opt-in strategy.
The value of your email communications and your implied promise at the time of permission capture are possibly the most important exchange you'll have with subscribers. You should never fail on your promise delivery. Once failed may be forgiven by the recipient, but more than that means the reader may loose interest in you, your mail and the company also. Therefore, the value of your email communications and your implied promise are the most important and never try to breach them
The sender address needs to be a recognizable, trusted name. The subject line should be clear and to the point and adhere to the e-mail’s value. Anything less and you risk high deletions Your e-mail’s header, specifically sender address and subject line, has become the key creative landmine you must effectively manage to generate the response you're looking for. Gaining permission to email and ensuring the email is delivered are two program prerequisites. Getting readers to remember why they requested your email and inducing them to open it elevates your campaign to a point at which it can be acted upon. The sender address needs to be a recognizable, trusted name.
The top 145-200 pixels of an e-mail’s height are the most critical. Therefore Key information like company logo and link to the home page, the main call to action, plus a link to act on that call, a visual that enhances the brand image and a headline that encourages readers to read the rest of the message Therefore, never clutter this section with graphics, as it may be blocked.
The success of the email campaign is in its content, which has to be personalized. The cost of such email sending is going down currently. Further, the ability to access and manipulate operational and behavioral data inside an email is at the heart of its power: the power of mass personalization.
By avoiding above blunders, one can find that e-mail remains an effective, powerful media and e-mail marketing success can be achieved.